Any company that wants to succeed online should develop good relationships with its customers. You can accomplish this through email marketing campaigns. Here are several great tips that you can use to jump-start your email marketing strategy.
Keep your emails as personal as they can be. If you send emails which the reader identifies with, they will be more apt to buy from your company. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.
You want your email to be as personal as you possibly can. Like all marketing, customers are more likely to sign up for those who add a personal touch. For instance, if you have an idea of why they wanted your emails, put that in your message to them.
Use A/B testing strategies when sending emails. Choose an email and use two different subject lines to see what works better. This allows you to determine which subject lines are successful and which ones are simply ignored.
Try many different email formats. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. Try using various formats to figure out which of them gets more responses. When you know which format works the best, stick with it. This consistency will make it easy for customers to know where to locate your information and maneuver through your emails quicker.
It is smart to allow interested parties to double opt-in before receiving emails. Although this might seem unnecessary, this guarantees that this person wants to view your emails. As a result, it eliminates the chance that you get into trouble.
Make sure you only email subscribers who give you permission to do so. People will not take your business seriously if you send spam. In some cases, recipients will be so irritated that they could discontinue their relationship with you.
Use A/B testing to test subject line variations. To do this, simply select an email and then send it to one half of your mailing list with one subject line, and the other half with a different subject line. This is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.
It is a very good idea to require people that are interested in receiving emails from you to double opt-in. This may seem like a lot, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.
Try to only send one email a week. Your customer base is likely made up of people who are busy and receive many messages each day. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
If you are sending out good emails, your customers will read them out of interest and not realize you are selling something. If your emails provide customers with valuable information, they will be more likely to read them and continue looking for more. http://www.youtube.com/watch?v=Ey9xa7Pm-kY